The Windy 500 hits the big time


  We’re proud to introduce our first 2015 in-kind sponsor: Pabst Blue Ribbon! I was pretty stoked when this Windy 500 care package arrived today!  PBR Racing jerseys, caps and some highly coveted head badges.  For years we have enjoyed this sweet, sweet nectar pre-, during and post-ride.  Now we’ll be flying the colors inContinue reading “The Windy 500 hits the big time”

2013 Windy 500 Update


First off – I am personally guaranteeing that we’ll have much warmer weather than this morning’s ride for the 2013 Windy 500.  If not, I am offering 200% refunds to all participants. There have been a number of significant flavor enhancements to this year’s event: This is the bike I plan to ride.  I’ll probably addContinue reading “2013 Windy 500 Update”

1st Annual(?) Windy 500 ride: July 15-18


Are you in? “The first question which you will ask and which I must try to answer is this, ‘What is the use of climbing Mount Everest ?’ and my answer must at once be, ‘It is no use’.” –         George Leigh Mallory, 1922 The Windy 500: 125 miles a day for 4 days.  MowaukeeContinue reading “1st Annual(?) Windy 500 ride: July 15-18”

Ride of a lifetime… and you’re invited


When I turned 40 a few years ago, I imagined a ride across the U.S. to celebrate.  I had planned it in my head for a few years, but when it came right down to it, it was impractical.  As a married guy with kids and a business, I wasn’t gonna knock that one offContinue reading “Ride of a lifetime… and you’re invited”