The Windy 500 hits the big time


We’re proud to introduce our first 2015 in-kind sponsor: Pabst Blue Ribbon!


Follow PBR on Twitter and Instagram @pabst_milwaukee

I was pretty stoked when this Windy 500 care package arrived today!  PBR Racing jerseys, caps and some highly coveted head badges.  For years we have enjoyed this sweet, sweet nectar pre-, during and post-ride.  Now we’ll be flying the colors in style. 

Maybe it’s time to finally dump the Welfare/Goodwill bargain bin looks of the past and get all GQ this year…

"I say, old boy, which way to the Speakeasy?"

“I say, old boy, which way to the Speakeasy?”

OK, at least we all match in this one...

OK, at least we all match in this one…

The Original Rainbow Warrior?

The Original Rainbow Warrior?

Hey Greg, does this fat make me look fat?

Hey Greg, does this fat make me look fat?



Looks like we’ll have the biggest crew ever this time – stay tuned for more.

Live the Dream – Follow @pabst_milwaukee!

2013 Windy 500 Update

Fetish 3.13First off – I am personally guaranteeing that we’ll have much warmer weather than this morning’s ride for the 2013 Windy 500.  If not, I am offering 200% refunds to all participants.

There have been a number of significant flavor enhancements to this year’s event:

  • This is the bike I plan to ride.  I’ll probably add a rack with an insulated bag too (to keep cans of PBR cold).  No need for speed, or style, or front derailleurs for that matter.  I may smoke a pipe and wear a tweed jacket for the whole ride too.
  • We’ll once again have the infamous Jeremy driving sag.  A Suburban and an enclosed trailer.  You can bring as much crap as you need!
  • We’ll take the speeds down to “reasonable”.  I swear.  I really mean it this time.  Years past, the speeds have been known to creep up.  So, we’ll need to find something else to get Lampe pissed off about this year.
  • This year, we’ll actually launch on Thursday evening.  We’ll roll about 35 or so miles to Palmyra and stay overnight there, enjoying delicious beer and wine and beer Thursday evening.  And beer.
  • Friday morning, we’ll have breakfast in Palmyra and roll out for 50 miles with another group. Then back to HQ for a delicious lunch (and beer) before heading back out for another half-century.  Back to HQ for a delicious chef-prepared meal and wine.  And beer.
  • Saturday morning we roll out with the other group, back to HQ for lunch then we part ways and head South to Illinois.
  • Illinois to Indiana on Sunday.
  • Indiana straight back (via the Lakefront) to Brookfield on Monday.
  • We’ll be riding through 3 states this year, and rolling over 500 odometer digits  by Monday evening.

This is an awesome time, something that once people experience gets locked into their calendars for infinity.  And there’s beer.

Anyone is welcome.  (Anyone that can ride 4 successive Centuries.)

And they should probably like beer.



9 Reasons Not To Miss The 2013 Windy 500

164 days until the 2013 edition of the Windy 500 rolls…

This year, we’ve added a new twist: those in the know will know.

Why should you ride your bike 500 miles in 4 days?  Here are 9 reasons:


This is what you’ll see. Every day. For miles and miles and miles…

1 man's meal

All that riding will make you hungry and thirsty. So you’ll eat. And you’ll drink. As much as you can.

Flat 2

You’ll experience quality time with your friends while you learn the fine art of bicycle maintenance.


You’ll sip from the finest wells in America. We called this one “Fart Water”.

Sign language

You’ll learn new languages and/or how to make PBR soup with your thighs.


Not enough Tequila in this town to make that woman pretty. But enough to make Jeremy wander around aimlessly for a few hours…


Deluxe Super 8 accommodations

Flat 1

Friends, bike maintenance, blue skies, blah, blah, blah…


In the end, it’s really about the people and the ride.

1st Annual(?) Windy 500 ride: July 15-18

Are you in?

“The first question which you will ask and which I must try to answer is this, ‘What is the use of climbing Mount Everest ?’ and my answer must at once be, ‘It is no use’.

–         George Leigh Mallory, 1922

The Windy 500: 125 miles a day for 4 days. 

Mowaukee to ‘da UP and back. 

Why?  Why not.

No registration.  No fees.  No support.  No worries!

As of May 25th, there are 4 participants.  If you’d like to tag along, all you have to do is say yes.  We’ll be making (cheap) hotel reservations soon, so unless you plan to sleep in a tent (which by the way is an acceptable option), let me know ASAP.

CASUAL PACE!!  This will not be a hammer-fest, we’ll match the pace of the slowest rider.

Stopping to sample any local culture (aka: beer) that looks good. 

This might be the last fun thing you ever do…

Ride of a lifetime… and you’re invited

When I turned 40 a few years ago, I imagined a ride across the U.S. to celebrate.  I had planned it in my head for a few years, but when it came right down to it, it was impractical.  As a married guy with kids and a business, I wasn’t gonna knock that one off the bucket list without ending up living in a van down by the river…

So instead, to celebrate nothing but stupidity, this July 15th at least 2 of us will depart on the inaugural “Windy 500” . This ride will cover 500 miles in 4 days – Brookfield, Wisconsin to Iron Mountain, Michigan and back.   No support, no agenda (except 125 miles per day) and no worries.  We plan to eat cheap food, drink cheap beer and stay in cheap places.  We plan to travel as light as possible, shipping a change of clothes ahead and shipping grungy stuff back. Anyone and everyone is invited, in fact the more people we have, the more fun it will be.  Not quite the “ride of a lifetime” but certainly the “ride of the _____ (something or other)”

If you’re interested, let me know.  We have 2 confirmed and a half-dozen additional interested riders so far.  Could be a blast, could also be a living nightmare, who knows?  There’s only 1 way to find out…

Contact me directly if you are dumb enough to give this a go:

Stay tuned for additional route and ride details.