3 new bikes a year, every year??

Met Robb Zbierski from KOVI on the Networking ride on Wednesday.  His new company has a pretty radical idea:

They sell an annual memberships and for the fee you get:

“…new “Pro-Tour” bike each year. The bike is matched to your profile so the right fit is guaranteed, as is your satisfaction. In addition to the bike, you will receive additional products throughout the year to test. You will be able to keep some of the products, others you will return to KOVI at no postage cost to you.”

So, instead of the manufacturers giving their crap to Teams for free, and getting limited feedback, KOVI has riders put some skin in the game, and the manufacturers get real world feedback on their bikes and gear.  Sounds pretty cool.  I’m anxious to hear more on next month’s ride…


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