Thanks to the infamous Russell, by way of the not-quite-as-famous-but-equally-worthy bc, you now have a reason to live between Christmas Eve and NYE:
“We’re throwing down the gauntlet and challenging you to ride 500km between the 23rd and the 30th December 2010. Rather than let the holidays get the better of you we want to see riders worldwide taking up the challenge and joining us to ride 500km in a week.”
Get some!!